As it sets course for 2016, CeBIT is already enjoying strong tailwind from the marketplace. “CeBIT can count on solid digital-industry backing as it gears up for the new season. A large percentage of our exhibitors have already decided to take part in the show again in 2016,” said Oliver Frese, the Deutsche Messe Managing Board member in charge of CeBIT, on Thursday in Hannover.

With reference to the wave of digitization sweeping across every corner of business and society, Frese remarked: “CeBIT is leaving its traditional image as a computer or IT exhibition behind, and from now on will boast a new title as the global showcase for digitization.” Accordingly, the revamped CeBIT is focusing on three prime areas of digitization: “enterprises and industries, the public sector and government, and society as a whole.” Explaining the importance of this new focus, Frese noted that CeBIT was now the only trade show worldwide to address both the economic and socio-political aspects of digitization. He pointed out that the show would put the spotlight on digital transformation, the Internet of Things and IT security.

The show’s special mix of exhibition and conferences give users the perfect setting in which to immerse themselves in everything related to real-world digitization. The numerous conferences, speaking events and forums complement the exhibition by providing added scope for dialogue on the opportunities of digitization and the macroeconomic and socio-political conditions needed in to leverage those opportunities.

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